Opportunities in Food as Medicine
An alternative approach to lowering healthcare costs and improving patient well-being
Cardiometabolic disease costs the US healthcare system $45B each year.
While pharmaceutical and surgical treatments continue to advance, these treatment options are becoming more expensive and less efficient at lowering death rates. Is this occurring because pharmaceutical and surgical approaches fail to address a root-cause?
Dig into this whitepaper to learn about:
- The challenges our health system is currently facing when it comes to cardiometabolic disease
- How using food as medicine can drive dietary modification to reduce cardiometabolic disease
- Jumpstart’s take on where we think this industry is headed
Download the Food As Medicine Whitepaper
Current Barriers to Utilizing Food as Medicine
Before we can begin to use food as medicine, we have to understand the barriers to making it a viable option.
Food Insecurity
Food insecurity is a social and economic condition in which access to nutritious food is limited or uncertain. In the United States, 40M people are food insecure. The food insecure are stuck in a cycle of increased rates of cardiometabolic disease and higher healthcare costs due to lack of accessibility of foods that are necessary for a proper diet.
Nutrition Education
Most Americans are confused about what to eat to improve their health. A recent Food Information Council Report Indicates that 80% of consumers find conflicting information about food and nutrition. The majority of those consumers, 59%, say the conflicting information makes them doubt their food decisions.
Behavior Change
Many individuals continue to struggle with consuming a proper diet despite overcoming the challenges of food insecurity and insufficient nutrition education. Even when consumers intend to eat better, they often fail to change their dietary behavior because of psychological and environmental barriers.
How do we overcome these barriers?
Download the white paper to find out.