Being a startup is hard, but being a healthcare startup can feel impossible. Between regulations stopping you at every turn, never knowing who the exact decision maker is and running out of capital before you’ve even completed your product, it can feel like a losing battle. So, let’s just say we get it.
In this industry we tend to only highlight the startups that succeed, and neglect to acknowledge those that didn’t make it. Yet, 90% of startups fail, and you better believe those that did learned some invaluable lessons along the way.
That is why JSF Managing Director Eller Malchock sat down with a former healthcare startup founder Andrew Zallie, in a recent webinar to discuss the specific challenges he faced trying to bring his digital health startup to market and the lessons he learned in his journey.
In this webinar we discuss:
1) How to find product/market & customer/market fit specifically in healthcare.
2) How to identify who will pay for your product in healthcare and establishing the difference between what your customer would love to use and what they would actually pay for.
3) How to sell “a new future” versus just selling a product.
4) When is the right time to partner with healthcare organization and how it looks different at each stage of your company.
We’d love to continue this conversation with others that have similar experiences, so comment below with your thoughts on this topic!
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