A good elevator pitch hits the most important points, is very short, feels simple/devoid of jargon, and doesn’t contain extraneous information. This pie chart reflects a very basic model of points I like to hear and the relative amount of time you might want to spend...
In our previous blog post, Forget Product–Have You Achieved Market-Model Fit?, we discussed the importance of business model-market fit and how to use Alexander Osterwalder’s Value Proposition Canvas to do so. This framework allows startups to clearly outline...
As Chief Everything Officer, you are nose deep in product, and have little to no time to be thinking about anything else. Yet, you are still operating a business and need to keep it running smoothly. The good news is someone else out there has created a product that...
As a founder, you have a product or service that you are the ultimate expert on. Your mind is full of knowledge and you could sell anyone on your vision. However, communicating that idea into words can get a little lost… Your company’s website may be the only chance...
Alexa Jones, Co-Founder and CEO of TheraB Medical, is dedicated to the success of commercializing SnugLit, a blanket that has been proven to reduce jaundice in infants. Her days are consumed with acquiring funding, researching her market, and building partnerships...
